Sacoor Brothers presents its 1st of 3 themes in its new upcoming collection for Fall, named Soft Urban. An ode to New York with unique pieces and essences, and a timeless urban profile that defend the importance of the concept of sustainability since it remains perennial in the wardrobe.
All the elements of the collection come with a timeless and emblematic design, creating a deep bond, and where the concept of “less is more” is the most important, although aesthetics and comfort are never neglected.
Soft Urban kicks off the Autumn/Winter 2017 Sacoor Brothers collection #wearconfidence
Within the entire Fall Winter collection the reminder to wear your confidence is seen as this is the underlying statement to all. Confidence can be gained with the proper elements, allowing men and women to project their self-assurance that may have been subdued.
#Wearconfidence is the power statement for the season for men and women alike to feel empowered with flawless cuts and beautiful designs made of premium quality, found at Sacoor Brothers.
In addition to the International campaign, Sacoor Brothers invited some Malaysian personalities to try the collection and express their confidence with their favorite outfits. The first to be presented is the actor Bront Palarae that chose a casual jacket with some Red Line jeans and an ICONYC tailored suit designed to represent the original essence of the Sacoor Brothers brand: it presents the best that Sacoor Brothers has to offer -simplicity and elegance, without neglecting supreme quality reflecting a European spirit.
This #Wearconfidence spirit touches all senses, with the creation of a Fall Winter 17 playlist especially curated by the resident Malaysian DJ Joey Gahz and that will be playing in stores around the world. A good motive to have an even better experience in one of the Sacoor Brothers boutiques around the world.
In the man collection, the 50’s are a reference, a time when the dress code was distinguished by simpler and more rigid lines. The trimmings, closures and details arise from a great commitment and dedication to quality work. The fabrics appeal to a more retro spirit, yet modern lines.
The tones of the season are gray, blue, dark beige and also burgundy and white. The keywords refer us to the cosmopolitan spirit of cities like New York. The tones are structured and strong, modern and, above all, premium. The mood of this new collection is defined as modern, ideal for the businessman, who divides between formal and other informal environments, who appreciates above all quality, the details that make the difference and the possibility of matching pieces, because “less is more”.
These manifestations are very present in each of the pieces: shirts, sweaters, trousers and coats, as well in all types of accessories, such as belts, bags, backpacks and bags, which combine with each other in balanced harmony.
Strong tones that bring a unique light to a darker season, demonstrate the recognized quality that Sacoor Brothers has always accustomed its customers, making pieces essential in the arrival of autumn, as the summer leaves us, giving way to shorter, fresh days.
As in the men’s collection, the female mood also advocates the use of premium but always current and modern fabrics. In the AW2017 collection the colour palettes oscillate between the warm gradient tones of burgundy to pink, from brown to dark beige, and neutral tones like gray and white.
The pieces appeal to simplicity and their forms are deconstructed. The blazers and coats stand out in this collection, as well as the timeless trench-coats. The pink to be contrasted with stronger tones, is undoubtedly the colour of the dark days, offering an antidote to the days of winter.
Flawless designs, luxury and comfort, with a classic style that advances with longevity are present in knitted timeless knitwear, or in plain and simple cut merino wool. The necklines come with the option of round or V. The poncho is the irreverent look of this season, but we must not forget the accessories available: belts with metal details, sneakers, boots made with Italian leather, comfortable drivers and the eternal pumps.
The Sacoor Kids collection found a special place at the Sacoor Brothers boutique in KLCC. Designed for those who live life in constant recreation, which is nevertheless taken very seriously, the key words here are comfort and utility.
The first two theme entrances presents strong colours such as yellow, green, various shades of blue and red, contrasted with neutral tones such as gray and white. Ultra-comfortable kid-friendly fabrics for practical and comfortable functionality include polos, sweaters, sweatshirts and blouses of strong colours, with impressions and fine touches of sports spirit join the essential jeans, pants, training suits and boxers. The Chic collection with more sober tones, classic cuts, in structured tones that vary between greens and dark blues, red and sober light shades of blue, gray and white.
Blazers, waistcoats, classic cut pants, and full suits, but also shirts, thinner knits and timeless gabardines are the pieces that make up the Boy Collection. The accessories including various ties, as well as backpacks remind us of the old school folders with straps, sneakers and shoes of more classic and discrete tones.
Elegant Girl pieces tweed preppy skirts, college polo dresses, classic checks dresses as well as navy blue blazers adorned with gold buttons. For the weekend, little fashionistas can show off their style in pastel pink chinos and drivers to match with rustic overcoats and velvet sneakers. Floral prints, lace and tweed can be found in many of the fabrics used to create the perfect feminine collection.
About Sacoor Brothers:
Sacoor Brothers is a well-known international label, based in Portugal. It is the result of the dream of four brothers committed to adding elegance, quality and style to the fashion world. Since the early 1990s, when they opened their first boutique in Lisbon, Sacoor Brothers has continued to expand. It
is now synonymous with a cosmopolitan label, with over 100 boutiques in Portugal, the United Kingdom, Spain, Belgium, Malaysia, the United Arab Emirates, Kuwait, Qatar, Bahrain, Saudi Arabia, Lebanon, Singapore, Malaysia and Indonesia with the majority of locations featuring complimentary tailoring.
In existence for 28 years, Sacoor Brothers has grown by defining trends and innovating services and products, setting itself apart by offering excellent tailor-made solutions – a characteristic common to each one of its shops all over the world. The brand is a favourite with celebrities and has dressed well-known personalities from the world of fashion, sports, cinema and television, including famous Hollywood actors Rob Lowe, William Baldwin, Patrick Dempsey, Irina Shayk and Cristiano Ronaldo.
With a personality that consumers identify with, the fashion label with collections for Men, Wen and Kids, including footwear and accessories; represents sophistication with a distinctive code that has made it a premium, across-the board brand.
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